The IG Profile Funnel
Instagram · 26-step setup blueprint

The IG Profile
Funnel

Ads go to your Instagram profile, not a landing page. Content pre-sells. A setter starts the conversation. The call only does the last 20%.

How it should look

ad → profile → nurture → DM → cash
01 · TRAFFIC

Ads to the profile

Traffic objective, Instagram profile as destination. Stories + Reels placements only.

Video → followCarousel → DMStory ad

3 angles: action, problem-solution, credibility.

02 · THE LANDING PAGE

Your profile

you.brand
Help [ICP] hit [outcome] with [mechanism]
DM me “KEYWORD” ↓
youtu.be/breakdown
STORYWINSTEAMFAQ

Business account, linked to Business Manager.

03 · NURTURE

Middle of funnel

Stories dailyReels 2+/wkYouTube 1/wkTestimonials every 2 days

Mix value, credibility and education. Every day of stories adds buying intent.

04 · CONVERT

DMs

Setter messages every new follower within the hour: “yo”. Keyword DMs go to ManyChat → value asset → 3-question form.

Qualify on capital0-3 assets
05 · CLOSE

Cash

~30-minute “onboarding call”, or a payment link in DM. Push for paid in full.

~60% calls~40% DM$3k-$15k
Nobody leaves the web. Visited but no DM, DMed but no booking, call but no close: retarget at $20-$50/day and send them back into stories and YouTube. Many buy months later.
Benchmarks per stage (target ranges)
Profile funnel vs VSL funnel
MetricProfileVSL
$17k → $241k

Example month (October): 32k profile visits, 4,618 followers, 134 calls, 109 shows. 14x ROAS, ~80% margin.

Ad settings

  • Traffic → IG profile
  • ABO, original audience
  • Advantage+ off
  • Age 20-40, never 18

3 ad sets

  • Broad (exclude engagers)
  • Interests: Entrepreneurship etc.
  • IG engagers 180 days
  • $25-$50/day each

Script

  • Hook on pain, under 4 sec
  • Mechanism
  • Proof: number + time frame
  • CTA at 65% and at the end

Scale by ROAS

  • Under 2x: kill
  • 2-4x: fix the funnel
  • 4-10x: double
  • 10x+: triple

Figures are reported benchmarks. Treat them as targets, not promises.